A few dealers are probably doing what you say. More dealers simply don't use a waiting list at all. Generally when you read of someone paying $5,000 over MSRP, they're buying from a dealer who sells his cars cold, no waiting list. But I think most dealers play straight with their waiting list, and are up front about their price, with some charging MSRP and some charging more. You know this is true because you've also read all the posts from people who paid MSRP and were treated honestly by their dealers. It takes all kinds to make a world.
Part of the blame is Toyota's, selling the cars to the Regions, who sell them to the dealers, who can do what they like with them, rather than allowing customers to place a firm order.
We've had Euopeans explain their system to us (not sure if this was all of Europe, or just certain countries): A customer places an order which is a binding legal contract, and makes a non-refundable deposit. He gets a VIN and can track his car from before manufacture. The dealer cannot sell the car to anyone else unless the customer releases the contract. If the customer changes his mind, he forfeits his (large) deposit. And MSRP is roughly 50% higher than it is here!
We pay 2/3 the price, and we have to jump through hoops. Or, we pay a premium, making the prices a lot closer, and get a car much sooner.
Part of the blame is Toyota's, selling the cars to the Regions, who sell them to the dealers, who can do what they like with them, rather than allowing customers to place a firm order.
We've had Euopeans explain their system to us (not sure if this was all of Europe, or just certain countries): A customer places an order which is a binding legal contract, and makes a non-refundable deposit. He gets a VIN and can track his car from before manufacture. The dealer cannot sell the car to anyone else unless the customer releases the contract. If the customer changes his mind, he forfeits his (large) deposit. And MSRP is roughly 50% higher than it is here!
We pay 2/3 the price, and we have to jump through hoops. Or, we pay a premium, making the prices a lot closer, and get a car much sooner.