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OK, I was directly sent some Toyota memos this time, very good source.
These letters are marked as DRAFT copies, so the wording may change by the
time that they go out.

My summary: Current base MSRP on the Prius is $19,995 + DPH fee. The
MSRP is now going up by $300, to $20,295 + DPH fee. If you are in the
CIRS Toyota database system through your dealer (see previous leaked
memos, http://autos.groups.yahoo.com/group/toy ... sage/70153 )
BEFORE March 10th, you will get $300 cash back when you get your
Prius, so call your dealer if you aren't in the system yet!

begin Draft letter #1:

April 5, 2004
Dear XYZ Customer,

Thank you for expressing interest in the 2004 Toyota Prius with Hybrid
Synergy Drive. Toyota is aware that you are waiting patiently for the
arrival of Prius at your dealerships. We are working hard to minimize
your wait.

<bold> This letter is to notify you that the manufacturer's suggested
retail price (MSRP) for the 2004 model year Prius was increased by $300,
so that the starting MSRP for Prius is now $20,295, excluding Delivery,
Processing, and Handling Fee and taxes, license, title and available or
regionally required equipment. However, our records show that you have
requested a 2004 Prius with your dealership prior to March 10. To show
our commitment to Prius, Toyota would like to offer you, as a matter of
goodwill and customer satisfaction, a goodwill payment of $300 if you take
delivery of a 2004 Prius with the increased MSRP. </bold>

Please note that in order for you to receive this payment, you must
purchased a 2004 Toyota Prius with the increased MSRP. This offer is not
transferable to any other person or vehicle. Please also be aware that
your dealership will not be able to apply this amount to the purchase
price at the time of the transaction. Toyota Motor Sales will mail a
check in the amount of $300 to the name and address of the registered
owner of the vehicle within approximately 6-8 weeks after your[sic] take
delivery of your new 2004 Prius.

Your dealer will be able to provide the most up-to-date information
regarding this special program. If you have additional questions that
your dealer cannot answer, please contact Toyota's National Customer
Experience Center at 1-800-331-4331.

Your excitement for Prius motivates us in advancing vehicle technology.
Thank you for this continued support.

Sincerely,
Toyota Motor Sales, U.S.A

end Draft letter #1



begin Draft letter #2:

April 5, 2004
Dear XYZ Customer,

Recently you received confirmation of your intent in purchasing the 2004
Prius. We thank you for your continued interest and find it necessary to
advise you of a recent change in pricing of the 2004 Prius.

<bold>The manufacturer's suggested retail price (MSRP) for the 2004
model year Prius increased by $300, so that the starting, base MSRP
for Prius is now $20,295, excluding Delivery, Processing and
Handling Fee and taxes, license, title and available or regionally
required equipment. We wanted you to be aware of this change, so
it did not come as a surprise when you take delivery of your
vehicle.</bold>

As you may have heard, Prius was named Motor Trend 2004 Car of the Year
and Prius received the North American Car of the Year honor at the Detroit
International Auto Show. These are great awards and symbolize the
industry's recognition of the breakthrough technology and continued value
that Prius offers.

Your dealer will be able to provide the most up-to-date status regarding
vehicle arrivals. If you have any additional questions that your dealer
cannot answer, please contact Toyota's National Customer Experience Center
at 1-800-331-4331.

Your excitement for Prius motivates us in advancing vehicle technology.
Thank you for this continued support.

Sincerely,
Toyota Motor Sales, U.S.A

end Draft letter #2
 
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