GM makes a business case out of the hybrid and loses. Here's Toyota's viewpoint:
To Japanese-based carmakers, the choice is clear from an
environmental standpoint. Hybrids are "the solution for
today," said James E. Press, executive vice president of
Toyota Motor Sales U.S.A.
"What's the cost of fuel?" he said. "It's not $1.80 a
gallon. It's how much does a war in Iraq cost? How much
does the fact you've got 75 years of this stuff left on the
planet cost? And then what's the cost of pollution? At some
point, the industry has to recognize it."
To Japanese-based carmakers, the choice is clear from an
environmental standpoint. Hybrids are "the solution for
today," said James E. Press, executive vice president of
Toyota Motor Sales U.S.A.
"What's the cost of fuel?" he said. "It's not $1.80 a
gallon. It's how much does a war in Iraq cost? How much
does the fact you've got 75 years of this stuff left on the
planet cost? And then what's the cost of pollution? At some
point, the industry has to recognize it."