For well over a year now, Toyota has been publicly stating they are making a modest profit on Prius.
That makes a lot of sense when you think about the fact that they've been building & selling Prius since 1997 and that the third-generation design is on the way. That has provided lots of opportunity to optimize to reduce cost.
That makes a lot of sense when you think about the fact that they've been building & selling Prius since 1997 and that the third-generation design is on the way. That has provided lots of opportunity to optimize to reduce cost.