Re: egads! how much more do you think they can charge for th
bjm said:
the car is so expencive compared to other small cars! I bought one, and love it! but I thought his comment was a sales pitch. so do you think it's the truth? does anyone have any proof that its true? :lol:
Yes, as John said, Toyota WAS loosing about $5000/a car when the car was introduced in Japan in 1997. I read the Toyota's interview somewhere back then. So this was true. They were doing so to emphasize their ecological involvement. Also, it was a good advertisement that Toyota produced the world-first mass produced Hybrid car!
Since technology advances rapidly, it's not true anymore. Toyota does make profits from selling Prius now. If your dealer told you about loosing $5000, it's an old info, and your dealer needs to be up to date.