I came to DC from Boston for two-day trip on Thursday,
and the first thing I saw on TV (not in the bar where
they had the celtics game, mind you)
was a Toyota spring sale ad, featuring Prius ("starting
as low as $23,xxx)."
There is virtually no Prius advertising in Boston TV market, and
very little in the newspaper.
Worth noting that I saw 4 Prius in the 10 minute drive from the airport to the bar (ooops...hotel).