[KTPhil]

In the LA area, I've seen the Superbowl Prius ad about 15 times in the last 48 hours! It's almost saturation advertising. Before this it's been about once or twice a month.

 

[evander]

In the Chicago area--0 times.

 

[Sanny]

I haven't turned on my TV since Superbowl...

 

[hyperion]

Probably find the LA dealers with a half dozen each on their lots.

 

[Isabelle]

I came to DC from Boston for two-day trip on Thursday,
and the first thing I saw on TV (not in the bar where
they had the celtics game, mind you)
was a Toyota spring sale ad, featuring Prius ("starting
as low as $23,xxx)."

There is virtually no Prius advertising in Boston TV market, and
very little in the newspaper.

Worth noting that I saw 4 Prius in the 10 minute drive from the airport to the bar (ooops...hotel).

Location, location, location.