According to a Yahoo newstory, gay, lesbians, and bisexual people are more likely to consider purchasing hybrids like the Prius. A Harris Interactive survey indicated that "with over $600 billion in buying power, US gay and lesbian consumers are becoming an important target for US vehicle manufacturers." According to Harris Interactive Automotive and Transportation Research Practice study, "gay and lesbian consumers (51%) are significantly more interested in hybrid electric vehicles than their non-gay counterparts (34%)."
The Auto GLBT study was conducted online in the US by Harris Interactive between July 21 and August 1, 2005 among 2,818 self identified gay, lesbian, bisexual, and transgender adults and 2,121 heterosexual adults.
Care to respond to the conclusions of this "study"?
The Auto GLBT study was conducted online in the US by Harris Interactive between July 21 and August 1, 2005 among 2,818 self identified gay, lesbian, bisexual, and transgender adults and 2,121 heterosexual adults.
Care to respond to the conclusions of this "study"?