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There is a big article on Hybrids in the NY Times magzine today. It is free, but you have to register:
http://www.nytimes.com/2004/09/26/magaz ... gewanted=1
Nothing earthshattering, but it is a good descirption of the Prius and the market for some of the other hybrids comming.
I like this quote:
There is a possibility that the success of the Prius lies in the very thing its hybrid competitors shy away from: innovation directed at those fearless embracers of everything new. The car has so many Hey-Look-I'm-a-Hybrid features that you half expect to find a tree growing in the back seat. ''Prius is one of our technology showcase vehicles,'' Paul Daverio, Toyota's product manager for the Prius, says. ''With the first-generation Prius, we will admit we did target early adopters of this technology -- people very much more environmentally sensitive.'' But he attributes the sales success to something else. ''There really truly is not a sacrifice'' in driving it, he says.
http://www.nytimes.com/2004/09/26/magaz ... gewanted=1
Nothing earthshattering, but it is a good descirption of the Prius and the market for some of the other hybrids comming.
I like this quote:
There is a possibility that the success of the Prius lies in the very thing its hybrid competitors shy away from: innovation directed at those fearless embracers of everything new. The car has so many Hey-Look-I'm-a-Hybrid features that you half expect to find a tree growing in the back seat. ''Prius is one of our technology showcase vehicles,'' Paul Daverio, Toyota's product manager for the Prius, says. ''With the first-generation Prius, we will admit we did target early adopters of this technology -- people very much more environmentally sensitive.'' But he attributes the sales success to something else. ''There really truly is not a sacrifice'' in driving it, he says.