Independent Owners not Factory Owned
DanMan32 said:
Last I heard, Toyota would not get involved with dealer rip-offs.
If Toyota really doesn't tolerate markups, how come dealers do it, and if they did, what recourse do we have, other than walking away? Will Toyota get my money back? I doubt it. Will they take the dealer's franchise away? I doubt it.
No, The factory can not tell the dealer what to do. They do warn and suggest that by adding a supplementary addendum higer price sticker
will not benefit for the good of business in a longe run.
The Franchise can become in jeopardy if the dealer neglects their customer satisfaction index measured and compared with national
CSI "customer satisfaction inquiry" go beyond National Average.
The CSI has three level, _Red _Yellow_Green ! All manufacturers expect
a "Green" from their vehicles owning end users but it all depends how all the customers that has purchased that product will respond to their purchase experience.
If customer buys that Lexus RX400h at $10K over
MSRP and is happy with that then when they receive the CSI response it
can be favorable but most of cases, they are not happy ! So they probably
will answer the survey with bad comment or worse ...
Despite the delaers knowing that by marking the price up will not retain
customer favorable survey turned back to Lexus, but still, they go for the higher profit now and worry about the survey later.
It is like Detroit Bean counters at the "BIg Three" short term profit, we need profit now, forget the longer term profitability plan of Japanese Auto
Makers. Hybrid R&D not good for our balance sheet.. ! We need proifit now ! Let over charge and if no sale, incentivise with $$$$ and throw in
the 0 % finance that will take of our short term profit. Sad indeed.
The Big Three does not realise that...... Oh I'm way off topic here.