I don't recall seeing an official Toyota accessory to cover the front seats. You'll be looking more for a 3rd party accessory (although some dealers may stock those).
Toyota carpeted floor mats are very pretty when new. They're color-coded (same grey carpet interior) with a pretty green Prius leaf logo, designed to fit, and have the carpet mat hook to keep the driver's mat from interfering with the pedals. However, they do get very mucky quickly (especially in winter), and even after washing them (washing machine gentle cycle, air dry) you may not be able to get all stains out. You may want to just get some generic deep rubber all-weather grooved mats from an auto supply store or the automotive section of a large department/box store. (Toyota only offers branded carpeted floor mats for the 2001-2003 Prius, but offers both carpet and all-weather rubber mats for the 2004-current Prius...)
Don't forget that the trunk mat is sold separately. For the 2001-2003 Prius, it is only available in a carpeted Black.
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