Quoting myself from Nov. 11, 2005:
http://autos.groups.yahoo.com/group/toy ... sage/89539
Be sure to call around for pricing. I just called around today for the 60,000 mile service for my 2001 Prius. (I'm only at ~41,000 miles, but I am behind by months... (The last service or two I only did the oil/filter change and tire rotation.) I just put new winter tires on my Prius today, and I haven't had an alignment done ever on my Prius, so I also priced that too.
dealer 1: $395, though they suggest an additional tire balance ($45) and a 4-wheel alignment ($79.95) at that service, if you choose to do so.
dealer 2: $499.95 which includes a 4 wheel alignment (subtract $79.95 if you don't need the alignment)
dealer 3: $480, and an additional $69.95 for a 4-wheel alignment
dealer 4: $465, and an additional $98 (!) for a 4-wheel alignment
These dealers are in the metrowest Boston, MA area.
I decided to make an appointment at dealer 1, to give them a try, and that they came out the least expensive...
Unfortunately, I didn't notice until I got home that I got some generic/bulk oil.

I should've specified the 5W30... The transmission flush seems to be a favorite here with the local dealers.
The invoice reads:
A 60K Prius - (60000) Change engine oil & filter, check all fluids and top off as needed. Lube all hinges & latches. Rotate and inspect tires and wheels. Replace transmission oil. Replace differential flu
60KPrius 60,000 mile service Prius 2001-2003 = 235.18
1 90915-YZZF2 Filter S/A, Oil = 5.79
4 01 bulk oil = 6.00
1 90430-12028 Gasket, oil pan drain = 0.93
1 00289-2CC0 non-chlorinated carb = 3.82
1 00289-2BC00 non-chlor brake clnr = 5.00
5 00279-000T4-01 ATF T-IV quart = 31.55
1 17801-21020 Element Sub-Assy, AI = 26.07
1 12204-21011 Valve sub-assy, vent = 7.52
4 90919-01217 Plug, spark = 58.96
1 00272-SLLC2 Super long life cool = 14.18
4 Wheel alignment - (60000) 4 wheel alignment. Adjust as needed.
Labor = 79.95
(Did not rotate tires per my request)
(Check engine light diagnosed, P3191, replaced ECM (89661-47054) per TSB EG011-03, N/C)
Hazrdous Waste removal & shop supplies = 5.31
Totals:
315.13 labor
159.82 parts
005.31 misc charges
--------------------
480.26 subtotal
008.26 sales tax
--------------------
488.52 total charged for 60K service + 4-wheel alignment - tire rotation
Although I hunted around both online and my collected snail-mail coupons, they were all either expired or did not apply to my service. (Quite often you can find a x% off coupon for a major service, or parts...)