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#1 (permalink) Old 09-21-2007, 01:41 PM
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Default How Green is Toyota, really?

This story is building some steam, so I thought I'd check in here to get some thoughts.

Toyota has joined the Alliance of Automobile Manufacturers (Chrysler, GM, etc) to oppose strong fuel efficiency standards (35 mpg by 2020) This seems way off base for a company who has innovated hybrid technology and has accomplished 50mpg production.

We've written about it here: http://switchboard.nrdc.org/blogs/dlova ... oyota.html and would love to hear some feedback from all of you about the issue.

Toyota has taken notice and has written a bit on their own blog about it here: blogs.toyota.com
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#2 (permalink) Old 09-21-2007, 05:41 PM
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Really little mystery here. Toyota is the largest car company in the world. From this vantage point, "Green" is just a segment of the business, not the entire business. The U.S. is a democratic country, with individuals and businesses allowed to voice their desires for legislation. They are going to encourage legislation that supports their business. It is no surprise that what they want is not the same as what most Prius Drivers want.

I am not supporting (or opposing) Toyota's case, just pointing out that the Green label was applied by the buyers, with Toyota seeing the obvious business benefits of amplifying this view.

2001 Prius/2007 Prius
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#3 (permalink) Old 09-21-2007, 06:52 PM
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My biggest worry about this 35 MPG regulation is that I can't seem to find any DETAILS. Like usual, the press is light on details. My question is:

Are trucks and SUVs included in the exact same 35 MPG "bucket" as cars?

If not, I wouldn't be suprised.

A BIG REASON that SUVs are so popular today is that they are held to lower fuel economy standards by the current regulations.

Since cars are held to higher standards, automakers take a hit on their CAFE averages by producing a large car. So competitive large cars are not a priority. Many people want at least one bigger vehicle in their garage for those family car trips. Without competitive "family" size cars to choose from, SUVs take their place.

I'd much rather see a bunch more Chrysler 300's on the road than more SUVs. But the current government regulations punish Chrysler for each 300 and reward them for a "crossover" SUV that is actually bigger, heavier and "thirstier".

So I worry a lot about this talk of "35 MPG". It not done right, it could push even more SUV sales!

2007 Camry Hybrid
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#4 (permalink) Old 09-21-2007, 07:13 PM
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Quote:
Originally Posted by FL_Prius_Driver
Really little mystery here. Toyota is the largest car company in the world. From this vantage point, "Green" is just a segment of the business, not the entire business. The U.S. is a democratic country, with individuals and businesses allowed to voice their desires for legislation. They are going to encourage legislation that supports their business. It is no surprise that what they want is not the same as what most Prius Drivers want.

I am not supporting (or opposing) Toyota's case, just pointing out that the Green label was applied by the buyers, with Toyota seeing the obvious business benefits of amplifying this view.
FL_Prius_Driver, Well put and said. Toyota of course has to go against 35 mpg CAFE, Toyota has to sell the "Profitable" Trucks and large SUVs and compact Trucks as well. It is in a different segment than the Hybrids, So nothing wrong with opposing the 35 mpg CAFE. to my opinion.

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#5 (permalink) Old 09-22-2007, 11:35 AM
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One footnote to the CAFE standards, Tesla is going all out supporting CAFE standards as high as possible since it supports their business.

2001 Prius/2007 Prius
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#6 (permalink) Old 09-22-2007, 01:56 PM
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Toyota isn't against high mileage cars and being green.

However, Toyota IS against the federal government MANDATING their business be a certain way.

Rightfully so.
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#7 (permalink) Old 09-23-2007, 08:26 PM
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Quote:
Toyota isn't against high mileage cars and being green.

However, Toyota IS against the federal government MANDATING their business be a certain way.

Rightfully so.
Understandable so yes, Rightly so no. The government exists to balance the competing requirements of businesses and the individual. The car manufactures resisted air quality standands, seat belts, airbags, and EVERYTHING else the govenment mandated. I really do not like government interference in business, but trying to control the unretrainted CO2 pollution requires action and the CAFE standards are a sensible step.

One example should suffice. When the North Atlantic Cod stocks were being overfished, the government (Canadian and US) attempted to restrain fishing but the fishing industry fought successfully to put these off. The resulted in the total and complete destruction of all cod stocks in the North Atlantic (and is the present situation). Now the governments are blamed for all the fisherman suicides and poverty left in the wake since only the government had to power to control fishing.

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#8 (permalink) Old 12-18-2007, 12:36 PM
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Default Toyota isn't perfect but they are at least trying

Toyota has been criticized for not being green enough. There is always room for improvement.
I really don't see any other manufacturer even coming close to the commitement to hybrid technology that Toyota has. Other manufacturers are playing catch up.
All auto companies are in the business to make money and I don't think Toyota should have to give up building full size trucks and other vehicles just to give the appearance of being green.
Time will tell what Toyota and other manufacturers will do to meet future demands and and federal laws.
If being green is profitable companies will be green. Toyota has brought green cars from concept to profitability. They arent perfect but they are moving in the right direction.

Toyota leads the way with hybrids and technology
contact me at http://www.tophybrids.blogspot.com
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#9 (permalink) Old 03-26-2008, 12:41 AM
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Default I'm worried!!!

When I upgraded my starter 12v battery the toyota dealer that I bought the battery and kitt from REFUSED to take the CORE!! for recycleing... Now if they won't take a core battery the size of a lawn tractor battery what makes me think they'll take a traction battery to recycle????

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Livin the dream..........
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